all things customer-advocacy shaped

Want a customer advocacy program? Chances are that you already have one

The trends and phases within our specialist part of the marketing world create focus and, bit-by-bit, move reference marketing forwards. In the last couple of years we’ve discovered that: We are all ‘storytellers’ Automation is not yet delivering on its promise Thinking ‘mobile first’ is a smart strategy and most

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a year to remember

2014 was a little dull, but 2015 is shaping up to be a classic. Our studio team is still expanding rapidly as mobile-optimised case studies and enhanced PDFs come of age, and we’ve certainly been clocking up the air miles so far this year, shooting video and creating case studies

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spot the difference

Hopefully you’ve all spotted that we have got a brand new look. Not only have we given our branding a spring clean, we’ve also given our website a makeover. And most exciting of all, as of 1st July we will officially become known as inEvidence Ltd. So it’s all change

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stop dithering – go mobile

If, like a lot of reference pros, you’re thinking about how to optimise your reference content for use on a mobile device, but you don’t know where to start, why not get in touch? We’ve been working with some of our clients on some exciting new digital content offerings and

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save the date!

It’s the time of year again when we at inEvidence towers start planning the annual Customer Reference Academy – a time for reference professionals from around the globe to get together in a sales-free environment to share best practices and hear from industry experts. So if you’d like to be

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a reference pro’s guide to analysts

To understand the importance of customer references to an industry analyst, it helps to understand their role, and the impact of what they do. Why do they need customer references and how can the information you provide to them influence their work? Analysts are important because of their ability to

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get your copy now!

For this year’s Summit on Customer Engagement we refreshed and revamped our infamous Good Reference Guide – our very own reference pro’s survival guide. If you weren’t at the event and would like to see a copy, please let us know and we’ll pop one in the post.

events are a reference goldmine

Customer events are a great opportunity to capture strong customer references. Having spent time at the HP World Tour in South Africa in May, inEvidence’s very own Phil Oldham shares his top five tips on how best to leverage these opportunities.   Arrange video interviews. Ahead of the event, contact

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the human touch

Automation is great, it really is. It can reduce cycle times and increase productivity. It can save money by replacing manual processes and can, in some instances, increase the consistency of output. But what’s good for a manufacturing plant or a customer service helpline may not suit all. That’s certainly

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team news

Spring has sprung at inEvidence with a wave of new arrivals in both adult and mini form. As the inEvidence family grows, we say hello and goodbye to some old and new faces. The pitter-patter of tiny feet has become a loud stomp at inEvidence in 2015. In January Natasha Noon

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recommendations by the reference pros

We’ve been asking our very own reference pros to do some referencing of their own and we’ve got their recommendations on the perfect springtime read, menu and get-away location.   Recommended Spring-time read – Natalie Weiner  For Spring, as we’re moving away from long, dark nights, I would recommend something

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