all things customer-advocacy shaped

Posts by inevidence

2010 global survey goes live next week, what’s your burning question?

If you are anything like us you hate long surveys, which is why we use a limit of 21 questions for our annual global reference pros review. We also find the answers to questions 22 and above are largely meaningless (classic quality/quantity trade-off). The 2010 global customer reference pro survey goes live next

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riffs ‘n rants – (CRA1)- reference rehab for UK reference pros. 19th Nov 09

Resplendent in Tudor surroundings that have played host to Royalty, Heads of State and Celebrities, we were treated to fine wine and excellent food from the kitchen of renowned UK chef Heston Blumenthal. Reference professionals from companies such as HP, Vodafone Group, BMC and Orange had the opportunity to network

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reference ethics – are you ashamed of your clients?

In an increasingly politically aware World, the question of whether we should use companies perceived to be unethical as an active part of our reference programme strategy is an interesting one. Ethics and corporate responsibility have a direct impact on a company’s brand perception so we tread a fine line

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Boston event report – what’s new for the customer reference community?

An overview from the Customer Engagement Summit, Boston, October 2009 Event format Though the Boston event was clearly designed to appeal to reference professionals unable to attend the Berkeley forum held in spring (many companies were, and still are, hit with travel restrictions) the meeting had an extended scope, being

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inEvidence celebrates award success

The inEvidence team has been turning its hand to mixology after a cocktail making lesson at Manchester’s Bacchanalia bar. During an evening out to celebrate the team being presented with a Chime Cymbal award for ‘Outstanding Achievement’, we learnt how to mix the perfect Mojito, the secrets behind a B52

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customers are talking about you online – how can you get involved?

There is no denying that the increase in online buying patterns and social media over the past few years has led to a huge opportunity for customers to air their opinions of a company’s products or services. But what are these organisations doing to monitor this buzz and how can they

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‘after 1000 case studies…’ a writer’s story,  or ‘Sandman & Paula add spice to a writer’s life’.

Technology exists to make life easier for people and the stories those people tell are the essence of an effective customer reference programme. Having interviewed thousands of companies to document their experiences, inEvidence writer Don Lewis has learned that the unexpected is never more than a phone call away “You cannot

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a manifesto for change

We are big fans of Change This; a place for optimists and minds not prepared to accept the status quo. Always challenging, always rewarding. In case you have not seen it click here for the Customer Evangelism Manifesto by Ben McConnell and Jackie Huba; even though this was written in 2004 we still think it is a relevant reminder of

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sex and social media

Social etiquette dictates three things one does not mention at a dinner party; religion, sex and politics (actually these are all great conversation starters). We need to add a fourth; Social Media If you work in the consumer or SMB segments then the use of Social Media is pretty much a no-brainer.

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