all things customer-advocacy shaped

Category Advocacy

Want a customer advocacy program? Chances are that you already have one

The trends and phases within our specialist part of the marketing world create focus and, bit-by-bit, move reference marketing forwards. In the last couple of years we’ve discovered that: We are all ‘storytellers’ Automation is not yet delivering on its promise Thinking ‘mobile first’ is a smart strategy and most

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get your copy now!

For this year’s Summit on Customer Engagement we refreshed and revamped our infamous Good Reference Guide – our very own reference pro’s survival guide. If you weren’t at the event and would like to see a copy, please let us know and we’ll pop one in the post.

events are a reference goldmine

Customer events are a great opportunity to capture strong customer references. Having spent time at the HP World Tour in South Africa in May, inEvidence’s very own Phil Oldham shares his top five tips on how best to leverage these opportunities.   Arrange video interviews. Ahead of the event, contact

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the human touch

Automation is great, it really is. It can reduce cycle times and increase productivity. It can save money by replacing manual processes and can, in some instances, increase the consistency of output. But what’s good for a manufacturing plant or a customer service helpline may not suit all. That’s certainly

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Launching our Triple G research: The DNA of a Good Technology Company

Part of the Good Relations way is to measure what some might say is immeasurable. Last year, we partnered with our sister market research agency, Chime Insight and Engagement, to measure the “power of good” in the consumer world, revealing what consumers are looking for from their hero brands. We

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visual advocacy: five creative video tips

Video isn’t a trend, it’s become a key way we choose to consume information. But not all video is good video. Here are five ways to make the most of your video budget. Over six billion hours of video is watched online each month. In 2013, YouTube accounted for a

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salespeople want eStudies!

An Eccolo Media survey of senior decision makers in US business tells us 71% now consume vendor content on a mobile device. Google says Gen C consumers (the social generation) use the internet as their main source of entertainment, and 66% spend the same or more time watching online video

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recommendations by the reference pros

It’s time to put the reference pros to the test. As summer is approaching, find out what our advocates would recommend for a beach time read, a lazy summertime holiday and a movie to get them in the holiday spirit. Rhian Harrison Best beach read: I love a trashy novel

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The demand for visual content, and infographics in particular just keeps growing. It’s easy to ‘see’ why; the brain processes images very quickly and the discipline of deciding what to convey in an image really make you think about what’s ‘killer content’ and what’s just filler. In response, our graphics

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10 alternative content formats that could be applied to your CRP

Peter Barton, editor-in-chief at inEvidence, selects 10 format ideas, including fresh interview styles and methods of repurposing old content, to reinvigorate your customer stories. INTERVIEWS The Guardian’s This Much I Know format: high-profile customers are interviewed and their best quotes are stripped out. Anyone can work, it is not time

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ask the Panel

Closing out the day, four intrepid reference professionals took to the floor to answer a set of topical questions posed by the wider reference community. The panel: Peter Hindle – HP Nadia Nizar – Vodafone Global Enterprise Patrick O’Halloran – Orange Business Services Yolanda Andreuccetti – Avaya The mood in

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