all things customer-advocacy shaped

Category Content

stop dithering – go mobile

If, like a lot of reference pros, you’re thinking about how to optimise your reference content for use on a mobile device, but you don’t know where to start, why not get in touch? We’ve been working with some of our clients on some exciting new digital content offerings and

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get your copy now!

For this year’s Summit on Customer Engagement we refreshed and revamped our infamous Good Reference Guide – our very own reference pro’s survival guide. If you weren’t at the event and would like to see a copy, please let us know and we’ll pop one in the post.

visual advocacy: five creative video tips

Video isn’t a trend, it’s become a key way we choose to consume information. But not all video is good video. Here are five ways to make the most of your video budget. Over six billion hours of video is watched online each month. In 2013, YouTube accounted for a

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10 alternative content formats that could be applied to your CRP

Peter Barton, editor-in-chief at inEvidence, selects 10 format ideas, including fresh interview styles and methods of repurposing old content, to reinvigorate your customer stories. INTERVIEWS The Guardian’s This Much I Know format: high-profile customers are interviewed and their best quotes are stripped out. Anyone can work, it is not time

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faces for radio

We’re seeing a rise in the number of requests for video references. In the past couple of the months we’ve completed work as far afield as Switzerland and Nigeria. Clients are asking for video, their customers are up for it. With the odd exception. One client mailed us to suggest his customer was

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kinetic proof point push

Working as a marketing specialist on Cisco’s EMEA Customer Success Programme, Dina Alexandru focused on how customer references add value to the sales teams with the help of the company’s unique marketing tool, Kinetic. This Just-in-Time application delivers relevant assets to the sales force when they need them. It then

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the rise of the infographic case study

Infographics (or information graphics) are not new. But they are increasingly popular. A visual representation of complex information, infographics range from geographical maps and simple images to statistical graphs. The written case study has a long standing – well-deserved – reputation of providing reliable and detailed information. However, in a fast-paced age, where we’re accessing

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the evolution of the podcast

For me, the best form of communication is always face-to-face, where we allow our body language to express and emphasise points. We can look the person in the eye, we build trust, form a bond. But face-to-face is not always possible. The reality is that most of us receive our information, not

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the evolution of storytelling and consumption

The technology of storytelling iPad storyteller, Joe Sabia, introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad. Grab yourself a cup

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editor’s eye – customer-led advertising 

In this edition of Editor’s Eye, Peter Barton takes at look a how Credit Suisse has allowed six customers to take centre stage in its latest advertising campaign. Unfortunately, in his opinion few make the best use of this spotlight. Credit Suisse, the global financial services firm, launched a customer-led advertising

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measuring case study ROI?

As an experienced customer reference professional you notice certain topics that come up very frequently indeed. They include “write it into the contract so customers have to be references” and “how can I measure the ROI on case studies”. What follows is an expanded response to a recent post on CRKSN on the latter

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