all things customer-advocacy shaped

Category Education


new research! – join us in London – 15th July

Be the first to hear how the C-suite really feel about recommendation at our to our Triple G breakfast event in London on the 15th July.


Customer Reference Academy 2014

Yes it’s confirmed, so SAVE THE DATE! Customer Reference Academy 2014 will be held at Bisham Abbey, Marlow, UK on THURSDAY 18th SEPTEMBER. We will be sure to have great customer-advocacy-shaped content, the networking opportunities will be better than ever, and we’re continuing our ‘river’ theme by holding CRA on the banks of the

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CRA comes to Singapore

We’re pleased to announce that Customer Reference Academy APAC will be held on the 4th September in Singapore. As far as we are aware this is the very first customer advocacy event to be held here we’re very excited to be the hosts. If you or one of your colleagues

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next Customer Reference Academy event – 02 May ’13, Windsor, UK

We will be announcing full details of the next Customer Reference Academy event very soon. Here you can network with your peers, find out what happened at SCE13 and hear from other customer reference professionals about their triumphs and challenges when running their own reference programmes. To register your interest,

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seven amazing tips to create that killer presentation

‘Death by PowerPoint’ – we have all been there and as this SlideRocket article rightly states, ‘guns don’t kill, bullets do’. Looking at how some of the greatest presenters have managed to captivate their audiences, it’s a worthwhile read, especially as 55% of people in a recent survey admitted they’ve

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Summit on Customer Engagement – 2013

Held annually, the Summit on Customer Engagement is ‘the’ global event for the who’s who of the reference world. Here customer reference professionals from around the globe congregate to discuss, showcase and deliberate. As always, the event started with an evening drinks reception which is a great chance to catch

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ask the Panel

Closing out the day, four intrepid reference professionals took to the floor to answer a set of topical questions posed by the wider reference community. The panel: Peter Hindle – HP Nadia Nizar – Vodafone Global Enterprise Patrick O’Halloran – Orange Business Services Yolanda Andreuccetti – Avaya The mood in

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CRA 12 – preparing for success

At 9:00am on 27th September, CRA opened its doors, popped the kettle on and welcomed all its attendees. Once everyone was greeted and seated, the first session of the morning was ready to start. What makes a reference programme evolve from being ‘nice to have’ into a commercial Imperative? In

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trust is money – Kevin Murray

Continuing our review of CRA12; following in Claire’s footsteps, and after a short break, our next session was about to begin… Our second speaker, Kevin Murray has over 40 years of communications experience within previous roles including director of communications at British Airways and director of corporate affairs at the

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global customer reference survey – bigger need, smaller world

Demand for references is up, social is the ‘Next Big Thing’ and you shouldn’t pay customers to say nice things about your business. The headlines from this year’s Global Customer Reference Survey could have rolled over from 2010. Scratch below the headlines, though, and the comments revealed a far more

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how to make the most of video

With online marketing you can encourage viewers to take action, visit your website and read about your products and services. It is easy to measure your views and really see and understand the impact of your story. It is also worth noting that not every reference makes a good video,

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