all things customer-advocacy shaped

Category Events

a year to remember

2014 was a little dull, but 2015 is shaping up to be a classic. Our studio team is still expanding rapidly as mobile-optimised case studies and enhanced PDFs come of age, and we’ve certainly been clocking up the air miles so far this year, shooting video and creating case studies

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save the date!

It’s the time of year again when we at inEvidence towers start planning the annual Customer Reference Academy – a time for reference professionals from around the globe to get together in a sales-free environment to share best practices and hear from industry experts. So if you’d like to be

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events are a reference goldmine

Customer events are a great opportunity to capture strong customer references. Having spent time at the HP World Tour in South Africa in May, inEvidence’s very own Phil Oldham shares his top five tips on how best to leverage these opportunities.   Arrange video interviews. Ahead of the event, contact

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Launching our Triple G research: The DNA of a Good Technology Company

Part of the Good Relations way is to measure what some might say is immeasurable. Last year, we partnered with our sister market research agency, Chime Insight and Engagement, to measure the “power of good” in the consumer world, revealing what consumers are looking for from their hero brands. We

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new research! – join us in London – 15th July

Be the first to hear how the C-suite really feel about recommendation at our to our Triple G breakfast event in London on the 15th July.


Customer Reference Academy 2014

Yes it’s confirmed, so SAVE THE DATE! Customer Reference Academy 2014 will be held at Bisham Abbey, Marlow, UK on THURSDAY 18th SEPTEMBER. We will be sure to have great customer-advocacy-shaped content, the networking opportunities will be better than ever, and we’re continuing our ‘river’ theme by holding CRA on the banks of the

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CRA comes to Singapore

We’re pleased to announce that Customer Reference Academy APAC will be held on the 4th September in Singapore. As far as we are aware this is the very first customer advocacy event to be held here we’re very excited to be the hosts. If you or one of your colleagues

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next Customer Reference Academy event – 02 May ’13, Windsor, UK

We will be announcing full details of the next Customer Reference Academy event very soon. Here you can network with your peers, find out what happened at SCE13 and hear from other customer reference professionals about their triumphs and challenges when running their own reference programmes. To register your interest,

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Summit on Customer Engagement – 2013

Held annually, the Summit on Customer Engagement is ‘the’ global event for the who’s who of the reference world. Here customer reference professionals from around the globe congregate to discuss, showcase and deliberate. As always, the event started with an evening drinks reception which is a great chance to catch

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kinetic proof point push

Working as a marketing specialist on Cisco’s EMEA Customer Success Programme, Dina Alexandru focused on how customer references add value to the sales teams with the help of the company’s unique marketing tool, Kinetic. This Just-in-Time application delivers relevant assets to the sales force when they need them. It then

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ask the Panel

Closing out the day, four intrepid reference professionals took to the floor to answer a set of topical questions posed by the wider reference community. The panel: Peter Hindle – HP Nadia Nizar – Vodafone Global Enterprise Patrick O’Halloran – Orange Business Services Yolanda Andreuccetti – Avaya The mood in

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