all things customer-advocacy shaped

Category Issue 1

inEvidence celebrates award success

The inEvidence team has been turning its hand to mixology after a cocktail making lesson at Manchester’s Bacchanalia bar. During an evening out to celebrate the team being presented with a Chime Cymbal award for ‘Outstanding Achievement’, we learnt how to mix the perfect Mojito, the secrets behind a B52

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customers are talking about you online – how can you get involved?

There is no denying that the increase in online buying patterns and social media over the past few years has led to a huge opportunity for customers to air their opinions of a company’s products or services. But what are these organisations doing to monitor this buzz and how can they

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‘after 1000 case studies…’ a writer’s story,  or ‘Sandman & Paula add spice to a writer’s life’.

Technology exists to make life easier for people and the stories those people tell are the essence of an effective customer reference programme. Having interviewed thousands of companies to document their experiences, inEvidence writer Don Lewis has learned that the unexpected is never more than a phone call away “You cannot

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a manifesto for change

We are big fans of Change This; a place for optimists and minds not prepared to accept the status quo. Always challenging, always rewarding. In case you have not seen it click here for the Customer Evangelism Manifesto by Ben McConnell and Jackie Huba; even though this was written in 2004 we still think it is a relevant reminder of

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sex and social media

Social etiquette dictates three things one does not mention at a dinner party; religion, sex and politics (actually these are all great conversation starters). We need to add a fourth; Social Media If you work in the consumer or SMB segments then the use of Social Media is pretty much a no-brainer.

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