all things customer-advocacy shaped

Category Issue 2

riffs ‘n Rants2 – (CRA2) reference rehab on 5th May 2010

We’re proud to announce the 2nd Riffs ‘n Rants reference pros evening will be held on Wednesday 5th May in Windsor, UK. This invitation-only reference pros event is a sales-free zone dedicated riffing about the stuff you like and ranting about the stuff that drives you crazy, with like-minded people.

Continue reading…

social media ‘pimp’ sells friends, fans & followers

It’s human nature for a percentage of the community to want to rig the game; we’ve ranted before about pay-for-post middlemen before now there’s a new social media pimp on the block – USocial. These guys allow you to buy up to 100,000 ‘followers’ on Twitter and up to 10,000 ‘friends’ and ‘fans’

Continue reading…

team news

It’s a sad (yet sort of exciting) time for us as we lose Jessica Midlane on maternity leave this month however there is some compensation in the shape of Melissa Talbot, now back with us and making us wonder how we managed while she was away.   Also the team has

Continue reading…

choosing the best case study candidates

For most organisations the recession has meant fewer deals, which in turn means less choice of customers as candidates for case studies. We know of some reference programmes with more case study candidates than they have budget (nice but frustrating), and  some with seemingly endless budget (lucky them) if only

Continue reading…

2010 global survey goes live next week, what’s your burning question?

If you are anything like us you hate long surveys, which is why we use a limit of 21 questions for our annual global reference pros review. We also find the answers to questions 22 and above are largely meaningless (classic quality/quantity trade-off). The 2010 global customer reference pro survey goes live next

Continue reading…

riffs ‘n rants – (CRA1)- reference rehab for UK reference pros. 19th Nov 09

Resplendent in Tudor surroundings that have played host to Royalty, Heads of State and Celebrities, we were treated to fine wine and excellent food from the kitchen of renowned UK chef Heston Blumenthal. Reference professionals from companies such as HP, Vodafone Group, BMC and Orange had the opportunity to network

Continue reading…

reference ethics – are you ashamed of your clients?

In an increasingly politically aware World, the question of whether we should use companies perceived to be unethical as an active part of our reference programme strategy is an interesting one. Ethics and corporate responsibility have a direct impact on a company’s brand perception so we tread a fine line

Continue reading…

Boston event report – what’s new for the customer reference community?

An overview from the Customer Engagement Summit, Boston, October 2009 Event format Though the Boston event was clearly designed to appeal to reference professionals unable to attend the Berkeley forum held in spring (many companies were, and still are, hit with travel restrictions) the meeting had an extended scope, being

Continue reading…