all things customer-advocacy shaped

Category Issue 4

David McCandless: the beauty of data visualisation

As marketers we have to deal with and communicate more and more data-based information. David McCandless makes infographics — simple, elegant ways to see information that might be too complex, too big, too small or too abstract to otherwise be grasped. See David’s TED video presentation >>here

we’ve moved (but not far)

We may have only gone quarter mile down the road but our new offices have brought us fully into the the 21st century; ready for the next chapter of the inEvidence story. We’ve new offices in Singapore too.See why we’re so excited (and we just can’t hide it). The last few months have seen

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the inEvidence 2010 survey of customer reference professionals

LONG surveys are easy to create but generally suck for respondees and the data can be poor too. The 2010 global survey of customer reference professionals goes live on 4th October and we want to ask the TOP 20 QUESTIONS REFERENCE PROS WANT ANSWERED. Of course they have to be questions you would answer yourself. We need 20 questions for

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ski trips and the Queen’s honours list top the discussion at Riffs & Rants 2

Where can you find a discussion raging about shooting videos in the Swiss Alps through to customer’s being nominated on the Queen’s honours list?That’s right, it can only have been at the second instalment of Riffs and Rants 2; Reference Rehab held in the UK earlier this year. Find out

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getting the most from internal references

Internal case studies are an unavoidable side effect of the modern reference programme; even the most efficient programme can’t avoid the customer’s comms department’s last minute change of heart. This article offers some advice on how to get some value from an internal case study rather than just shelving months

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winning the Fortune 500 reference

Obtaining a Fortune 500 company as a customer reference is every reference pro’s ambition, but getting them to sign on the dotted line can be a huge battle. Read on to find tips on how to win over global account managers, how to identify the right customer spokesperson and how to

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team news

The extended team is growing again; little Imogen Clara Shuttleworth was born on 11th September, weighing 7lb15oz.  Verity is doing fine too. James (OK, Becky) has been busy as well; we also welcome William Keith Lawton-Hill, born on 18th July, weighing 8lb 6oz. James looks ‘happy but tired’. Weighing slightly

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