all things customer-advocacy shaped

Category Issue 5

make stories, enable conversation, build tribes

We’ve got a soft soft spot for Seth Godin and his schtick. He always reminds us to try to be better.  This is a great video Seth did for Yahoo as part of their ‘creative thinkers’ series. In it Seth provides a reality check on the expectations of social if you’re

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next-generation case studies

Is the case study as we know it, dead? How are changes in the way people access and share information in a super-connected technology-rich and time-poor world impacting the case study in 2011 and beyond? How about thinking of a case study as an event rather than 1000 words to

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Customer Reference Academy 11

We’re proud to announce the 4th Riffs ‘n Rants (also known as Customer Reference Academy 11) reference pros best-practice-sharing and networking event.  As the last one was so successful we are keeping the same format of four client-side reference pros speaking about aspects of their programmes, followed by dinner. This invitation-only

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we’re 20 years old! (but don’t look a day over, er, 35!)

To celebrate our 20th Birthday we have committed to raising £10,000 for our charity partner ShelterBox within 2011, which will pay for 20 ShelterBoxes in disaster-ridden countries. In honour of this challenge (and the fact it is our Birthday), we hosted a party for the team and alumni @ Capesthorne Hall! To see what we got up

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seven top tips for e-newsletters

60 per cent of business decision makers say the Internet and email is the best way to reach your customers as it is targeted and relevant to them. So how do you engage your audience? The e-comms team have put together seven top tips how to improve your open and

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team news

The team has grown significantly since the last issue of inEvidence insights; Lots of bright folks with disparate backgrounds which keeps things fresh. Our new offices which looked massive a year ago are starting to seem a little smaller (do they make bunk-desks?). We’ve also been busy establishing our new

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“a satisfied customer? We should have him stuffed!”*

Making the most of your customers is often not seen as a top priority but maybe it should be. It seems so simple but many companies forget that listening to their customers is paramount to building loyalty – ergo growth. Feedback enables a business to get closer to its customers.Get

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