all things customer-advocacy shaped

Category Issue 6

int’l CRP Community Event – May 2012

The agenda will meet the expectations of people who are new to Customer Reference Programmes as well as highly experienced marketing practitioners. There will be plenty of educational presentations being provided by highly experienced vendors who will share best practices around; Social Media Incentive programmes Various Customer Evidence material Reference lifecycles And

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Summit on Customer Engagement (SCE12)

Join your peers from top global firms for the world’s leading event on Customer References and other Customer Advocacy programmes at the 2012 Summit on Customer Engagement, 01-02 March ’12, in San Mateo, CA, USA. Who should attend? Executives, managers and staff who want to become the best at leveraging

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weddings, babies and newbies

 Welcome back… A big ‘welcome back’ is extended to Verity, who returned from maternity leave in September after spending fourteen months with the lovely Imogen. Promotions…  Massive congratulations go out to Jenna Tyson and Katherine Higgins, having both recently gained promotions to Account Manager level. With both of these promotions the reaction

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the evolution of storytelling and consumption

The technology of storytelling iPad storyteller, Joe Sabia, introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad. Grab yourself a cup

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editor’s eye – customer-led advertising 

In this edition of Editor’s Eye, Peter Barton takes at look a how Credit Suisse has allowed six customers to take centre stage in its latest advertising campaign. Unfortunately, in his opinion few make the best use of this spotlight. Credit Suisse, the global financial services firm, launched a customer-led advertising

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what makes salespeople tick? 

  The life of a sales person Sales people spend most of their time on the road seeing their customers. Some teams are given targets for how many customer meetings they need to have a week and what percentage of their time they need to spend client-facing. It’s increasingly common for

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measuring case study ROI?

As an experienced customer reference professional you notice certain topics that come up very frequently indeed. They include “write it into the contract so customers have to be references” and “how can I measure the ROI on case studies”. What follows is an expanded response to a recent post on CRKSN on the latter

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CRA 4 – the review 

Reference Rehab Customer Reference Academy 4 was held in a single day day split into two, with formal sessions taking place in the afternoon, followed by a more informal ‘lights down low’ meal in the evening, where attendees were able to share stories and experiences with their peers (with the

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eight ways to shout about your CRP 

If you’re anything like most reference professionals with which we engage, the day-to-day focus of our jobs revolves around executing key reference deliverables. Whilst that is to be expected, all too often internal and external reference programme communication is left forgotten or overlooked – to be handled another day. Richard

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