all things customer-advocacy shaped

Category Issue 8

next Customer Reference Academy event – 02 May ’13, Windsor, UK

We will be announcing full details of the next Customer Reference Academy event very soon. Here you can network with your peers, find out what happened at SCE13 and hear from other customer reference professionals about their triumphs and challenges when running their own reference programmes. To register your interest,

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the inEvidence boom

The past year has seen the arrival of 10 new babies to inEvidence mum’s – leaving us wondering if we should diversify our offerings into the crèche market! Or change the drinking water supply in the office perhaps? We have also had two weddings, two engagements, eight well deserved promotions and

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inEvidence helps client achieve 2013 TSIA Global Assisted Support certification

inEvidence reference content was used by the TSIA’s external auditors as part of the judging criteria for our client’s Software Support. We helped our client to gain top points as part of this two-month process, which we thoroughly enjoyed. To prepare for the audit, we had numerous calls with our client’s

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a small craft project – create your own laptop-shaped paperweight

If you are in need of a laugh today, look no further! Robin’s unfortunate mishap started something like this… “Take an HP EliteBook 8530 or similar. Other laptops will do but for best results please ensure you have not backed up for two weeks and have created some large and

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seven amazing tips to create that killer presentation

‘Death by PowerPoint’ – we have all been there and as this SlideRocket article rightly states, ‘guns don’t kill, bullets do’. Looking at how some of the greatest presenters have managed to captivate their audiences, it’s a worthwhile read, especially as 55% of people in a recent survey admitted they’ve

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heard us on the phone, exchanged emails?

Now watch the inEvidence team in action and see what sets us apart. As well as our app we also have a new promotional video, available to view on YouTube.

spooked by marketing automation?

Don’t be; reference pros are not about to become the ghosts in the CRP machine   With the need for customer references growing at an unprecedented rate, and the growth in marketing automation where does this leave Customer Reference Professionals? The need for customer references (and reference customers) is growing

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Summit on Customer Engagement – 2013

Held annually, the Summit on Customer Engagement is ‘the’ global event for the who’s who of the reference world. Here customer reference professionals from around the globe congregate to discuss, showcase and deliberate. As always, the event started with an evening drinks reception which is a great chance to catch

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10 alternative content formats that could be applied to your CRP

Peter Barton, editor-in-chief at inEvidence, selects 10 format ideas, including fresh interview styles and methods of repurposing old content, to reinvigorate your customer stories. INTERVIEWS The Guardian’s This Much I Know format: high-profile customers are interviewed and their best quotes are stripped out. Anyone can work, it is not time

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thinking of making New Year’s resolutions? think again

We all know how it goes with New Year’s resolutions: we have every intention to start something new, end a bad habit, or improve ourselves; yet, more often than not, our resolutions turn out to be unrealistic. We’re left with a sense of guilt from lack of achievement. That’s no

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faces for radio

We’re seeing a rise in the number of requests for video references. In the past couple of the months we’ve completed work as far afield as Switzerland and Nigeria. Clients are asking for video, their customers are up for it. With the odd exception. One client mailed us to suggest his customer was

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