all things customer-advocacy shaped

Category Issue 9


to a new-look inEvidence insights. In this issue we confirm not one but THREE events: our Triple G London breakfast on the 15th July, Customer Reference Academy (CRA) Singapore on 2nd September, and CRA14 in the UK on the 18th September. We also have insights on eStudies, video tips & much more. Enjoy!

Launching our Triple G research: The DNA of a Good Technology Company

Part of the Good Relations way is to measure what some might say is immeasurable. Last year, we partnered with our sister market research agency, Chime Insight and Engagement, to measure the “power of good” in the consumer world, revealing what consumers are looking for from their hero brands. We

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new research! – join us in London – 15th July

Be the first to hear how the C-suite really feel about recommendation at our to our Triple G breakfast event in London on the 15th July.


Customer Reference Academy 2014

Yes it’s confirmed, so SAVE THE DATE! Customer Reference Academy 2014 will be held at Bisham Abbey, Marlow, UK on THURSDAY 18th SEPTEMBER. We will be sure to have great customer-advocacy-shaped content, the networking opportunities will be better than ever, and we’re continuing our ‘river’ theme by holding CRA on the banks of the

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making APAC easy

With a booming economy, young demographic and masses of investment in infrastructure, it’s no surprise that APAC is becoming ever more important in the business world. Reference programmes would be well advised to make the most of the strong brand loyalty and enthusiastic customers the region has to offer. There

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CRA comes to Singapore

We’re pleased to announce that Customer Reference Academy APAC will be held on the 4th September in Singapore. As far as we are aware this is the very first customer advocacy event to be held here we’re very excited to be the hosts. If you or one of your colleagues

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visual advocacy: five creative video tips

Video isn’t a trend, it’s become a key way we choose to consume information. But not all video is good video. Here are five ways to make the most of your video budget. Over six billion hours of video is watched online each month. In 2013, YouTube accounted for a

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salespeople want eStudies!

An Eccolo Media survey of senior decision makers in US business tells us 71% now consume vendor content on a mobile device. Google says Gen C consumers (the social generation) use the internet as their main source of entertainment, and 66% spend the same or more time watching online video

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recommendations by the reference pros

It’s time to put the reference pros to the test. As summer is approaching, find out what our advocates would recommend for a beach time read, a lazy summertime holiday and a movie to get them in the holiday spirit. Rhian Harrison Best beach read: I love a trashy novel

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team stuff – prams & promos

Team Shenanigans Keeping up the trends of the past few years, we’re doing our very best to shape the inEvidencer’s of the future with even more babies adding to the mix. Verity Shuttleworth headed off on maternity leave in April and welcomed the very beautiful Hattie Matilda Kitty Shuttleworth on the 8th May.

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