all things customer-advocacy shaped

Tag automation

the human touch

Automation is great, it really is. It can reduce cycle times and increase productivity. It can save money by replacing manual processes and can, in some instances, increase the consistency of output. But what’s good for a manufacturing plant or a customer service helpline may not suit all. That’s certainly

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spooked by marketing automation?

Don’t be; reference pros are not about to become the ghosts in the CRP machine   With the need for customer references growing at an unprecedented rate, and the growth in marketing automation where does this leave Customer Reference Professionals? The need for customer references (and reference customers) is growing

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kinetic proof point push

Working as a marketing specialist on Cisco’s EMEA Customer Success Programme, Dina Alexandru focused on how customer references add value to the sales teams with the help of the company’s unique marketing tool, Kinetic. This Just-in-Time application delivers relevant assets to the sales force when they need them. It then

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